R&D Case Study: How Tobacco Motorwear Used Hintible to Launch Successful Products
Stuck in Neutral? Tobacco Motorwear, a company known for its high-quality motorcycle apparel, found itself at a crossroads. Deciding on their next big product launch was proving difficult. Traditionally, they relied on experience and intuition, but this time, they craved a more data-driven approach to ensure they were meeting the needs of their target audience.
Building the right tech stack is key
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How to choose the right tech stack for your company?
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What to consider when choosing the right tech stack?
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What are the most relevant factors to consider?
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What tech stack do we use at Simpletech?
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Enter Hintible: Engaging Customers in the Development Process
Instead of simply guessing what their customers wanted, Tobacco Motorwear turned to Hintible's interactive video platform. This innovative solution allowed them to create a Hintible R&D journey specifically designed to gather customer input on potential new products.
The journey showcased four unique product concepts:
- Trucker Jacket: A stylish and versatile jacket, offered in a classic or protective version with features like armor and Kevlar lining.
- Varsity Jacket: A unique take on the traditional varsity jacket, designed with Tobacco Motorwear's signature quality and details. Customers were asked if they preferred a lifestyle version or a motorcycle-ready option with added protection.
- Journeyman Jean: This concept reimagined Tobacco Motorwear's popular Journeyman pant. Customers were given the option between a workwear style with added protection for riding or a more casual, everyday version.
- Boondocks Overalls: This highly requested item was finally being prototyped. The Hintible journey allowed Tobacco Motorwear to gauge interest in different colorways and gather feedback on desired features, like lifestyle versus motorcycle-specific functionalities.
The Power of Interactive Video: Insights and Action
The Tobacco Motorwear R&D journey was a resounding success! Here are some of the key results:
- Impressive Engagement: A total of 937 viewers participated in the Hintible journey, providing valuable insights for Tobacco Motorwear's product development team.
- Data-Driven Decisions: 271 viewers converted into qualified leads by joining the waitlist for the new product launch, demonstrating a strong interest in the concepts presented.
- Clear Customer Preferences: The response data from the journey clearly showed which features resonated most with viewers, empowering Tobacco Motorwear to make informed decisions about product development.
- Building Anticipation: By incorporating a call to action at the end of the journey, Tobacco Motorwear was able to generate a waitlist of 271 potential customers, creating a buzz for the upcoming launch.
- $82,000 Waitlist Value: The revenue potential of the waitlist created through the Hintible journey is estimated at over $82,000, signifying the significant impact of this creative marketing strategy.
Taking Customer Centricity to the Next Level
Thanks to Hintible's interactive video platform, Tobacco Motorwear successfully leveraged customer feedback to guide their product development process. This data-driven approach not only reduced the risk of launching an unsuccessful product, but also increased customer anticipation for the upcoming release.
But Tobacco Motorwear's journey with Hintible isn't over yet! The company is now using the valuable insights gleaned from the R&D journey to delve deeper into the specific features that customers want. Stay tuned to see how Hintible empowers Tobacco Motorwear to refine their product concepts and ensure a wildly successful launch!
Visit https://tobaccomotorwear.com/ to check out the custom gear developed with Hintible R&D.
