Most HubSpot teams rely on opens, clicks, and form submissions to understand buyer interest. But none of those signals actually tell you what a prospect cares about.
Buyer intent is shifting from surface-level engagement to context-rich behavior. And HubSpot users now have the tools to capture that intent earlier in the funnel, without extra meetings or more manual work.
Here is everything you need to know.
Buyer intent is not a metric. It is a pattern.
It is the:
In other words, intent is behavior, not volume. A prospect who opens five emails might be curious. A prospect who clicks a button inside a video labeled “Show me pricing” is showing intent.
The challenge is that most CRMs do not capture intent at this level. HubSpot gives you opens and clicks, but intent requires deeper behavioral signals.
High-ticket B2B deals hinge on timing and relevance. Reps lose deals because they follow up too slowly or chase the wrong leads.
Buyer intent changes this by:
When you know what a buyer wants early, you can prioritize them instantly.
Resource:
For personalized video prospecting tips, check out
https://hintible.com/blog/5-video-prospecting-tips-for-hubspot-users
HubSpot is powerful, but the default engagement metrics have limits. Opens and clicks tell you that someone interacted with an email.
They do not tell you:
That is why most HubSpot teams struggle to qualify leads before a call. You simply do not have enough context.
As privacy changes increase and third-party tracking fades, first-party data becomes the new advantage.
This data is captured directly from interactions you control, such as:
This is the most trustworthy and highest-converting type of signal because it comes straight from the prospect.
No scraping. No guesswork. No interpretation errors.
Here is where interactive video changes everything. Instead of waiting until a discovery call to understand needs, goals, or priorities, you can capture those signals inside a self-guided video before the meeting ever happens.
Ask prospects questions like:
Each answer becomes intent data that HubSpot automatically logs. Hintible turns every click and choice into CRM properties.
Once HubSpot receives these signals, you can automate:
The best part: your reps do not lift a finger. HubSpot handles the movement. Intent handles the logic.
Reps can see buyer intent directly on the contact record. No need to read long notes or watch entire videos.
HubSpot shows:
This gives reps clarity before the first conversation. Outreach becomes targeted instead of generic.
Here are common buyer signals high-ticket SaaS teams capture before the first call:
These signals strengthen your scoring model and your forecasting. They also make every first call far more productive.
Hintible adds interactive video as a workflow layer inside HubSpot. Prospects watch a short personalized video, make choices, and trigger automations.
Here is what makes it effective:
This creates a new category of insight for HubSpot users: actual buyer intent, captured before the meeting.
Want to try it?
HubSpot teams no longer need to rely on opens and clicks to guess who is interested. Buyer intent can now be captured earlier, faster, and automatically through interactive video.
This gives sales teams a clearer pipeline, stronger forecasting, and more meaningful first conversations. It also saves your reps from chasing low-quality leads.
If you want to capture buyer intent before the first call, now is the time to build it into your HubSpot workflow.