Video prospecting is changing the way HubSpot teams qualify leads. Instead of waiting for that first discovery call to uncover intent, you can now capture what buyers care about right inside your CRM.
Here’s how to start using buyer signals to focus on the right leads before the first meeting.
Email metrics are surface-level. Opens tell you nothing about interest. Clicks tell you even less about intent. What matters is understanding what buyers engage with inside the content itself.
Interactive videos record which buttons prospects click, how long they watch, and what topics they choose—each action adds depth to your CRM data.
Pro tip: Hintible writes every interaction back to HubSpot, turning video engagement into structured properties your RevOps team can actually use.
Add branching buttons like “Show me ROI” or “I’m comparing tools.” Those clicks instantly reveal what matters most to the buyer.
Over time, these micro-decisions become predictive indicators of deal readiness. You’ll know who’s ready for a demo versus who’s just browsing.
Once the data lives in HubSpot, the real power begins.
Trigger a “high-intent” workflow when someone clicks “Book a Demo.”
Send an automated nurture sequence if they watched 50% of your video but didn’t respond.
It’s the same automation HubSpot teams already know—only now it’s fueled by first-party intent data, not guesses.
Your reps no longer have to chase every contact. They can sort by urgency, pain, or topic preference—whatever signals you capture.
Combine that with a ten-second personalized follow-up video using Hintible for HubSpot, and every touch feels relevant.
Capturing buyer intent isn’t a luxury—it’s the new foundation of sales efficiency.
HubSpot provides the automation, Hintible delivers the insight. Together they turn “maybe later” contacts into qualified next conversations.
Related Reading: 5 Video Prospecting Tips for HubSpot Users